DIGITAL MARKETING

As we move forward in time, more and more of our lives are influenced by advancements in technology. How we decide on what to buy is impacted by our exposure to social media and other digital outlets. Because of these advances in the world, business owners need to change how they market their products and services to consumers. This includes shifting original marketing plans to include a digital plan.

Not only are more consumers being influenced by digital marketing campaigns, they rely on technology to get their news, shopping and other tasks throughout the day. If your business is not already implementing a digital marketing plan, you need to sit back and ask yourself “why?”

Here are some reasons why you need to make this marketing shift:

Businesses of all sizes are using digital platforms to market their products and services. The main reason for this shift is that digital marketing makes it possible to reach a specific audience in a way that is cost-effective and measurable. Digital ads can be set to reach those who are your ideal customers.

Online ads are very cost effective, especially if you know what to dan and how to set them up. These types of ads can be placed on social media or other online outlets for a very affordable price, giving all businesses access to promoting what they have to offer to consumers.

Next best thing is that digital ads can track the digital footprint of those who see it. Set you online ad to track the number of people who visit your business page, their location, how much time they are spending on your site, where they came from (the site where they clicked on your ad), website bounce rates and show traffic demographics for your business website changes over time. Then sit back and watch from the moment the customer first clicks on the ad through their process until they make their purchase. Tracking numbers give you the information you need to analyze your plan and quickly adjust it. This gives you insight to their personal preferences and makes it easier to adjust future ads to meet the needs of your marketing plan.

Now digital marketing plans are not only reaching those who use computers, they are reaching those who rely on their smartphones and tablets for their information. Being digital puts their business in the hands of these consumers, giving you greater exposure. As you may have already noticed, your competitors are using digital marketing plans for their businesses. Implementing one yourself, will give you a chance to be seen on a platform already influenced by your competitors. Just make sure you are aiming for the correct target market and have ads that are appealing enough to attract potential buyers to your business.

Due to the fact that your business is getting in front of more consumers, you should have a higher ROI and see an increase in revenue. Over time you should see your conversion rates improve as your ad will reach consumers any time of the day. You no longer need to make those cold/warm sales calls. All you need to do is send an email and give them the opportunity to make a purchase and/or learn more about your business, services and goods.

Invest your time into starting a digital marketing plan today. You and your business will thank you.