Podcast Interview

When you are working to build a new business or improve an old one, you will be met with a large list of possibilities. Blogging, social media activity, audience engagement, email marketing, interactive marketing, and so many more options are laid before you. All of those strategies have great benefits and can help you reach your goals, but there is one option that will often be more beneficial than others: podcasting. Though it would take some time to build your own podcast, being a guest on someone else’s is a very effective method. If you have ever or are being asked to be on a podcast and you wonder if you should, it is important to understand what all can be gained. Though the benefits are far and wide, the following are some things a guest stands to gain on a podcast interview.

Reach and Expand Your Audience

If you announce your guest appearance on the podcast, your audience will tune in. It gives you a chance to reach out to your audience on a more personal level, and audiences love knowing their favorite bloggers or other personalities are actually as human as they are. Beyond simply tuning in, you will probably see a surge in visits and activity on your website if you choose to share it there. An equally great benefit is that you will be able to expand your audience. When you are invited to speak on a podcast, that podcast is most likely going to be related to your niche in some way. If the host’s audience relates to you and likes what you have to say, at least a portion will check out your website. This exposure is always great for growing an audience. Statistically speaking, 32% of the United States population listens to monthly podcasts and 22% listen weekly. That is a high rate of exposure, regardless of the industry. Gain Respect Podcast hosts are viewed as experts in their fields- they are influencers. They are both respected and trusted by their listeners, so if they invite you to speak on their show, you will be respected by proxy. Once you have gained that respect, you can grow it by continuing to offer great value. When you have a message to share, one that comes from a place of sincerity instead of just from the desire to gain money, your audience will listen. If you can get the message across that you are in this to help people, they will respect you all the more. When they visit your website and see that you are serious about helping others, you will likely gain loyal fans. Increase Sales Almost 70% of podcast listeners become aware of a product after hearing an ad or hearing their influencers speak about them. If 22% of the American population is consistently listening to podcasts, and 70% of those are being made aware of products, you can bet that sales will increase. If the podcast you are going to be a guest on has 1,000 active listeners, approximately 700 will hear about you and your product or service. Even if only 10% of those people purchase your goods or services, that is 70 sales you would not have had before. Gaining 70 sales from an hour-long podcast is a huge return on investment.

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You are Speaking to Your Audience

While blog posts, social media blurbs, and emails are beneficial, it is hard to beat a conversation with a person. Though a podcast interview is between you and the host, listeners feel involved as if they are part of the conversation. They can also relate to you better because they are hearing a live voice. When you get excited about your topic, it will be hard for them not to because they are hearing the emotion in your voice- and that works much better than punctuation marks in writing.

A New Segment of Audience

As stated before, you will be exposed to new people that might never hear of you otherwise, but your exposure goes beyond that. There are individuals that have no time left in their day to sit down and read a blog post. Mothers with young children may spend their days changing diapers and being taxi to team sports. Sitting down to read may go on the back burner. CEOs or corporate managers may spend their time going from one meeting to the next, having only enough time to read work-related materials. Though these people may not have time to read a blog post, they do have time to listen. In fact, statistics show that 49% of podcast listening occurs at home, and 22% while people are driving. Being a guest on a podcast interview exposes you to a different kind of audience- one that spends its time listening instead of reading.

Many Benefits in a Short Time

All of the benefits mentioned here are gained in very little time. Most podcasts last an hour or less yet it is possible to match months worth of hard work in that short time. Building a reputation, a website, or a business takes a lot of hard work as well as a long period of time. In fact, it may take years to reach your business goals through regular channels through nothing but blog posts, emails, and social media accounts. However, being interviewed on a podcast has the potential to multiply your previous efforts by ten times in that short period of time. The more avenues you use to gain recognition, the faster you will grow. This is especially true when the different avenues have different audiences and participants.

Improve Your SEO

If you share the podcast on your own website, your audience will likely listen to it there. This can be incredibly beneficial as it shows more time being spent on your site. That fact can, in turn, improve your SEO ranking, which is extremely vital for building an online business. Sharing the link and announcing it on your social media accounts is a great way to bring more people to your website. If your host will allow you, ask to transcribe your interview and post it on your site. Thank your host on your website as well. This will give them some well deserved recognition as well as bring more people that know that podcast host to your website.

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More Opportunity

Being interviewed on a podcast will often open up more opportunities for you, especially if the first one went well. You may be invited for a repeat visit on the first podcast, or other podcasters may see how well the first one went and want you on theirs as well. These interviews can also help you get comfortable speaking in front of an audience and talking about your business, product, or service. Many people are not comfortable speaking live. Podcast interviews may be a little uncomfortable in the beginning, but before long it really will feel more like a conversation and that will help put you at ease. The more times you interview, the more comfortable you will become.

Conclusion

If you have been invited to be a guest for a podcast interview, you have been given an honor. Think through the message you want to convey to the audience. You likely will not need to have a speech prepared as the interviewer knows how to ask the right questions. However, some preparation can go a long way. Being able to easily explain who you are, what you do, and why you do it can be helpful. Show your host some appreciation by announcing the podcast to as many people as you can. Most of all, be honest and genuine in your answers. Audiences can tell when you are not. If you want to build trust between you and the audience, you need to be as open and honest as possible. Also if you would like to have me as a guest on your podcast, please click on the book now link to set up a time to speak and strategize.