Adwords Management Agency
Wanted to talk about, uh, today Adwords management agency, and see if this is something that your company would need. And how you would go about coming to that conclusion. First of all, Adwords is the paid apparatus for Google. So if you want to advertise your service or a product on Google ads, you would go and open an account and then create a campaign. Then put in the keywords and administer your campaign.
Now there’s a lot of work that goes into this. And what a lot of people don’t realize is that Google, a lot of times, if they feel like your website or your keyword doesn’t mix well with what the user is searching for, they won’t even show your ads. So there’s different ways to look into this and see if this is something that would be worthwhile for you to do yourself or to bring in Adwords management agency to run the ads for you.
One of the things that’s gonna dictate your decision is going to be your budget. If you’re going to spend $200 a month, $500 a month on Google ads, you’re not going to find an agency that’s gonna take that on. So you need to have a probably a little bit bigger budget to do. Depending on how much work is involved, but if it’s, if you’re looking to spend five, $10 a day on Google. You’re not going to get a lot of attention from agencies to manage your campaign. Nor are you going to get much attention from Google to to, to rank you.
Spending More Money
If you’re looking to spend more money, then you’re going to get more impressions. Also probably more clicks, leads, sales, depending on your business. And you’re going to get, whatever Adwords management agency that you have, you’re going to get more of their attention.
You want to make sure that the company has, the agency that you’re going to hire or has experience in running Google Ads. I would start off slow and then see results and kind of go from there. One of the best ways to do it is to do some, some kind of campaign, where you can see the results. Whether it’s tracking the phone calls coming in, or the sales or the leads form fills, app downloads, et cetera. Whatever, whatever it is that you’re looking to sell.
Probably, if you’re not versed on working with Google Ads, you’re probably not going to have the highest or the best tools out there and techniques. It’s a trade. So if you don’t know what you’re doing, you’re just going to burn through your budget. Within a week, a month, two months, and then you’re going to be frustrated and walk away from a very powerful tool that’s out there that most businesses, if they’re able to utilize this tool, they’re able to generate business from it.
Be careful how you go about it. Make sure that if you don’t know the tools and techniques that’s involved with doing this, running Google Ads, I wouldn’t go about it.
Track Your Results
The last thing is you want to be able to set up your metrics and set up your campaigns so that you can see if it’s worth it for you to continue doing Google Ads. Cause it could be that you do search engine optimization, you do Facebook Ads, you do Google Ads, print ads, whatever the case may be. And if you can track where are the phone calls and the leads are coming in from. Then you can see your return on investment and see which channels are working best for you at that time.
If you, let’s say next month you run $5,000 worth of Google Ads and you get one lead and that doesn’t turn into a sale. Probably that’s not the best way to do it. Or if you spend that 5,000 over the course of three months, six months, and the sales aren’t coming in. Then you know it could be a number of things.
It could be that Google is not ranking you high enough for those keywords. Or it could be that there’s a lot of competition. It could be that your prices are too high, or your service is not up to par with your competitors, et cetera. So at that point, I would stop the the campaign and look inward to see what you can do before you continue.
If you have any questions, just go to my, website, and click on the book “now button”. You can do, do a 15 minutes consultation. I’d be free and happy to talk to you. Schedule the appointment I’ll answer any questions I can. Thank you.