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Overall Digital Marketing Campaign 

Overall Digital Marketing Campaign

There tends to be an ongoing debate about whether outsourcing or keeping jobs in-house is best. Often, it depends on the business, its employees, and the employees’ specialties. This is why most often in small businesses, hiring an agency to run the overall digital marketing campaign is more beneficial than keeping it in house. The following are seven reasons to consider hiring a marketing agency.

You Can Focus on Other Important Things

Though it is sometimes scary to let the reins go, doing so can free you up to focus on other important things. And let’s face it, businesses have enough moving parts that you will still keep busy. Small business owners and employees must often wear multiple hats, and those hats can be quite a heavy burden to bear. It has already been proven that multitasking is not a good strategy, so why continue to do it?

When you have too many tasks to attend to, outsourcing those that are not your specialty is the more affordable way to go. If your specialty is human resources or even sales, then working on marketing tasks is hurting your company much more than it is helping. Consider an outside marketing agency so that you can pour your talents into your company instead of just your sweat and tears. Imagine the things you could do if you could take off one of those hats. Maybe you could go home at a regular hour, or even just have a sit-down lunch.

Your Employees Will Be More Efficient

Many times, employees are thrown into the marketing department though they have no training in that field at all. Even worse, some employees have other jobs to do as well. Sadly, it is not fair to expect professional and efficient results from those who have no clue what to do or are spread too thin between multiple jobs. Hiring a marketing agency frees up your employees, so they can focus on what they do best. All of this, of course, leads to much greater efficiency, and quite possibly higher ROI on your marketing efforts.

They are Experts

If you have never handled a marketing campaign before the current one, or even if you have managed a few, you likely start a new one with dread and anxiety. As you do not manage them or create them often, you probably are not confident in your steps. You might not even be sure of what you are supposed to do. It probably feels similar to how a race car driver thrust into a doctor’s job would feel- lost, confused, nervous, maybe even frozen in place. Everyone is good at certain things, and those are the things that they should focus on the most.

That is not the case with a marketing agency. Marketing is their specialty, so they know how to create and manage marketing campaigns without having to consider the process. They understand what steps to take, so you can step away and trust that they will handle it well. Also, you are not hiring the agency as your own employees. This means you do not have to train them as you would a new hire for your company. That frees up a little more time for you.

Saves You Time and Money

If you have not seen it yet, I am here to inform you that a marketing agency can save you a lot of time and money- and costly mistakes. You have probably heard of a few companies that have said something they should not have on social media. Usually, the company meant no harm. It was more an oversight that led to someone feeling offended. Whether those feelings were justified is not our place to decide. The point is that the company would deal with the backlash and its reputation would take a nosedive.

What made the difference in those who recovered and those who did not? Simple- the ones that recovered had a person or team on their side that knew how to fix the mistake. Here is the good news: a marketing agency can help you prevent these mistakes and assist in fixing those that have already been made.

You also save time and money since you do not need to spend those valuable resources on tasks that are not supposed to be in your job description. By outsourcing to an agency instead of hiring a full-time marketing employee, you are not paying a full-time salary, insurance, and other benefits. You will only be paying the agency’s fees, which is quite often much lower than a full-time employee. Finally, outsourced marketing agencies often have lower costs when ordering marketing programs and supplies, such as ad space and printing materials.

Better Tech and Tools

As mentioned earlier, marketing is a marketing agency’s job. Therefore, you can expect the agency’s employees to have the latest tech and tools used for marketing campaigns. This is yet another way in which hiring an agency can save you time and money. You have no need to invest money in those tools. Additionally, you have no need to research or learn how to operate the tech and tools. The experts can handle that for you. Any steps you need to take, or tools and tech you need to buy, the agency will inform you.

They Know the Current Trends and More

You know those pesky times when Facebook or Google decides to change the algorithm that gets you in front of your audience? How often does that happen just after you get comfortable with the last algorithm change? Add to that all of the platforms that keeping popping up. Most people are still learning how to navigate the current ones.

Trying to keep up with it all while running other parts of your business is like working in a madhouse. It is chaotic, frustrating, and overwhelming. Fortunately, you do not have to. While your job is to run a business, a marketing agency’s job is to keep up with the trends, the algorithms, and the new- and old- social media platforms. Are you able to breathe, yet?

You Gain an Outside Perspective

Have you ever stepped into a home that is a bit messy? Maybe you see kids’ toys all over, piles of dirty laundry and dishes, and a stack of paperwork lying on the kitchen counter. Since you do not live there, you might think that whoever lives there is a horrible housekeeper. However, it does not seem to bother the resident. It seems like she does not even see it. This is because, in her mind, all those kids’ toys mean that her kids are having fun, the laundry and dishes are not as important at the moment as cuddling her newborn, and the stack of paperwork is where it belongs because she processes her mail as she is cooking dinner. It is all about perspective.

You will usually find this to be the case when you hire an outside marketing agency. They see things that an insider never would because the insider is comfortable with those things. This is beneficial to you as they can point out your “mess”- that you never noticed- and help you clean it up. In other words, they will pinpoint the weaknesses in your marketing and help you make them stronger than ever.

Conclusion

Hopefully, you see all the ways in which hiring a marketing agency for your overall digital marketing campaign can benefit you and your company. Saving your sanity and your employees’ sanity is probably enough motivation. If not, do not forget the time and money you will save. See what an agency can do for you. The result might be surprised at the improvement your company makes when you take the plunge.

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