52% of online adults now use two or more social media sites. (Pew Research)
90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. (Pew Research Center)
70% of the links search users click on are organic.
70-80% of users ignore the paid ads, focusing on the organic results.
75% of users never scroll past the first page of search results.
GroupM states “when consumers were exposed to both search and social media influenced by a brand, the overall search CTR went up by 94%”
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.