September 12, 2016

Why you need us

52% of online adults now use two or more social media sites. (Pew Research)

90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. (Pew Research Center)

The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). (Mary Meeker’s Internet Trends)

70% of the links search users click on are organic.

70-80% of users ignore the paid ads, focusing on the organic results.

75% of users never scroll past the first page of search results.

GroupM states “when consumers were exposed to both search and social media influenced by a brand, the overall search CTR went up by 94%”

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

For Google, a study from Slingshot SEO shows 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% of organic clicks go to the #3 position.